Meridian Healthcare exhibits at IHIMA Show

by Guillermo Fernandez 27. April 2010 05:50

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With a fresh look and prime booth location, hundreds stop by to visit Meridian Healthcare at the IHIMA Show.

For many in the healthcare field, Van Ausdall & Farrar is know for its expertise in the area of dictation equipment and transcription systems.  For ten years Meridian Healthcare has also quietly built a solid reputation providing outsourced transcription to hospitals.  Most customers know that these two companies share the same headquarters, principal ownership, account management, technical resources and even some administrative staff members.  Even so, on April 19th many Medical Record Directors and other healthcare professionals attending the IHIMA Show in Indiana where surprised to see a different occupant in the traditional space just inside the entry door to the exhibit hall.

The 10' by 20' trade show space that has been occupied by a Van Ausdall & Farrar exhibit for decades was the debut location for a combined marketing effort that is hoped will simplify understanding a bit for organizations that aren't familiar with Meridian and Van Ausdall.  The brand new trade show booth bares the equally new logo of Meridian Healthcare Solutions.  "We're all things pertaining to healthcare documentation and want to express this to our customers as a single corporate image", said David Moore, Vice President and General Manager with Van Ausdall and a Principal Owner of Meridian Healthcare Solutions.  "We want people to understand that whether they desire a premise-based system or custom outsourced solution, we have the experience to get it done."

Meridian Healthcare opened their new booth on Tuesday morning to large crowds that were interested in catching up with some of the account associates working in the booth.  It's likely they were also interested in something else according to David Moore.  "We decided to do things right by giving away an Apple I-Pad and Amazon Kindle.  I think that caused some excitement."  No doubt there was a lot for the Meridian/Van Ausdall team to be excited about too.  Plans call for additional consolidation of efforts.  Stay tuned for more.

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